Purity Ring – heartsigh

vsmag.tv  Art  Music

Electronic duo Purity Ring is staging the ultimate secret show in their music video for “heartsigh,” but it’s a ghouls-only guest list. On the face of another world at sunrise (or is that sunset?), we travel through an industrial cave mouth into the center of the planet. Directed by Cecil Frena and Alex Fischer, the video sees an angelic frontwoman Megan James tumbling through the darkness, geometric ghosts disco through the space, and a 2,5000 LED light show titled “Submergence” by the British collective Squidsoup. Underground, submerged in the lights and the music, the effect is a transfixing escape from any Earthly worries.


Text Lucy McGrath