Louis Vuitton Cruise 2017 Takes Rio de Janeiro

When it comes to Cruise collections, we always tend to think of the old-world glamour of mid-century resort lounging, artfully scattered bodies by the water – be it a pool or a tropical coast – languidly clinking glasses of blended beverages (piña colada, anyone?). Resort collections usually err on the fantasy, appropriate considering they’re meant to clothe us during the time of year when we’re consciously escaping our day-to-day lives. This year, Louis Vuitton creative director, Nicolas Ghesquière, took the action to Rio’s Museu de Arte Contemporânea de Niterói, a structure that vaguely resembles a flying saucer. Models marched down the runway in futuristic ensembles made up of vibrantly colored separates in sporty fabrics. Considering the country is due to host the summer Olympics in a mere two months, the theme seemed timely and appropriate. Ghesquière made good use of the sprawling scenery, a quixotic example of a stark architectural landscape set against the natural beauty of the Brazilian coast – a contemporary marriage between the past and the future. Experience the complete collection here.